Avis began in 1946 when Warren Avis opened his first car rental location - "Avis Airlines Rent A Car Systems" at Willow Run Airport, Detroit - the first car rental operation at an airport location. In 1965, Avis formally expanded into the international arena by founding the Europe, Africa and Middle East division (Avis Europe) and achieved leadership in this market just 8 years later in 1973 - a position which Avis has retained ever since.

The essence of Avis's success has been a singular vision of building the best and fastest growing company within the business of car rental through continuous investment in its network, leading technology and, most importantly, its people. "We try harder"... is not just the fifth most famous advertising slogan of all time; it is an open-ended promise to do better today than they did yesterday; to deliver value to their customers, employees and shareholders. It is the spirit of Avis.

Reasons for Avis Car Rental's popularity:

• Over 140 rental locations in the UK, and 4,000 worldwide.
• Wide range of products and services to meet your needs.
• A choice of cars from over 40 different models.
• Worldwide network and leading partnership programmes.
• Avis operates via a network of over 2,900 locations in 107 countries.
• Achieving excellent and consistent customer service.

When you book with Avis, you have the opportunity of making your rental CarbonNeutral for one pound sterling. This amount will cover the cost of planting enough trees in a long term woodland to soak up the carbon dioxide produced by your car rental. This is part of Avis’s programme to care for the environment which they have developed with The CarbonNeutral Company. So far, Avis, its staff and customers have planted over 200,000 trees to fight global warming. They change their rental fleet approximately every six months, ensuring that vehicles are at the optimum level of efficiency. Over the last ten years, a typical Avis rental car has improved fuel consumption by 15% and now achieves some of the highest European standards for lower emissions.

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